STRATEGIC COMMUNICATIONS CONSULTANT - Hybrid/Remote Opportunity Available
University of Missouri - St. Louis
Location: St. Louis, Missouri
Internal Number: 42189
Missouri Online, an endeavor by the University of Missouri System (UM System), seeks an individual who will serve as an enrollment marketing strategist and project manager for online programs across four institutions. Reporting to the brand and strategy manager, the position is housed within the Marketing and Communications unit for Missouri Online. The successful candidate is proactive, client-focused, has proven project management skills and excels at communication. You have experience in the higher education landscape and the digital advertising world with an understanding of tactics to reach target audiences. The University of Missouri System consists of system administration and four universities: The University of Missouri-Columbia, the University of Missouri-Kansas City, the Missouri University of Science and Technology, the University of Missouri-St. Louis, and all of their component parts, including MU Health, MU Extension and UM Engagement. Missouri Online provides the academic technology and digital learning services for all students in all modalities systemwide. We provide an administrative structure for the delivery of more than 350 fully online and hybrid degree and certificate programs by providing marketing services, program coordination, research, enrollment and learner analytics, instructional design, academic technology and distance education state authorization coordination. We work with colleagues from all four Universities to enhance educational experiences, advance technological services, and increase efficiencies while pursuing continuous collaboration between the four Universities.
KEY RESPONSIBILITIES FOR MARKETING STRATEGIST * Serve as one of five marketing strategists for a busy, deadline-oriented office producing hundreds of projects annually that promote online programs from all four campuses. * Develop marketing and advertising strategies for online degree and certificate programs intended to garner inquiries and applications to online programs. * Serve as an ambassador with academic units regarding the communications and marketing strategies for their online programs. Explain marketing and advertising tactics, competitive landscape, and vendor needs to academic unit partners. Understand recruitment trends in the subject areas for assigned online programs. * Coordinate projects and execute strategies on time and under budget. Manage vendor relationships. Ensure that deliverables are met, appropriate payments are made and agreements upheld. * Track communication and marketing efforts and create ongoing reports including inquiry and enrollment trend information as related to marketing efforts for the academic units offering the online programs. * Ensure messaging and tactics are in alignment with academic client goals and intended student outcomes. * Ensure consistent and effective branding/messaging/imagery for distance education programs among school and college communications professionals and other internal and external colleagues. Review web and promotional content for assigned online programs to ensure accuracy and consistency with an eye toward promotional qualities of the content for the purposes of recruitment.
$47,476 - $56,936
Grade: GGS 9E
University Title: STRATEGIC COMMUNICATIONS CONSULTANT
Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.
A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary
3-5 years of experience in marketing strategy, direct response advertising, corporate communications or similar.
Preference given to those who have experience in higher education recruitment, engagement, admissions or communications.
Expertise in organizing data for analysis, charting and trend analysis.
Ability to assimilate information quickly, analyze problems and implement appropriate solutions.
Exceptional verbal and written communication skills.
Proactive and solutions-oriented mindset.
Capability of managing multiple projects simultaneously while delivering high quality work.
Ability to follow direction and work under deadlines.
Must demonstrate customer service, integrity, and a strong commitment to inclusion, diversity and equal opportunity in their activities.
Resume and Cover letter
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits
The University of Missouri is fully committed to achieving the goal of a diverse and inclusive academic community of faculty, staff and students. We seek individuals who are committed to this goal and our core campus values of respect, responsibility, discovery and excellence.
Equal Employment Opportunity
Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice Chancellor of Human Resource Services/Affirmative Action officer at 573-882-4256.
To request ADA accommodations, please call the Disability Inclusion and ADA Compliance Manager at 573-884-7278.
EEO IS THE LAW
To read more about Equal Employment Opportunity (EEO) please use the following links:
The University of Missouri?St. Louis (UMSL, commonly pronounced ""uhm-suhl"") is one of four universities in the University of Missouri System. Established in 1963, it is the newest university in the UM System, it is the largest university by enrollment in the St. Louis area with 16,809 students. UMSL's campus is located on the former grounds of the Bellerive Country Club in Saint Louis County, Missouri, United States, within the municipalities of Bellerive, Bel-Nor and Normandy. Additional facilities are located at the former site of Marillac College. UMSL is proud of its motivated, active student body, which consists of over 13,000 undergraduates and 3,500 graduate and professional degree seeing students. UMSL is home to 1,447 faculty members who deliver 54 bachelor's degree programs, 37 master's degree programs, 15 doctoral degree programs and the only professional degree in optometry in Missouri. UMSL provides 24 graduate certificate programs and two education specialist programs. Express Scripts, is the largest corporation in the country, has its headquarters located on a college campus. Express Scripts has 2,500 employees working on the UMSL campus.