Job Description It's a new day in health care. Combining CVS Health and Aetna â“ referring to merger in 2018 - was a transformative moment for our company and our industry, establishing CVS Health as the nationâ™s premier health innovation company. Through our health services, insurance plans, and community pharmacists we are pioneering a bold new approach to total health. At CVS Health, we have an unmatched ability to engage with consumers, where 70% of the population lives within 3 miles of a CVS store and 1 in 3 Americans interact with one of our services at least once annually.
Aetna Marketing Technology aims to transform health and wellness by creating the most transparent and frictionless customer experience across product discovery journey, acquisition, onboarding, enrolling and renewal cycles. This team is responsible for Aetna's digital marketing strategy and all marketing and sales digital products, as well as the development road map and execution of the roadmap. A key part of this team is to leverage Marketing Technology SaaS, PaaS, Cloud, and AI solutions to create a seamless, multi-touch, intelligent and personal customer acquisition and retention ecosystem to grow our B2B and B2C businesses.
Reporting to the Vice President of MarTech and Digital Experience and part of the Aetna Marketing and Enterprise Chief Customer Officer organization, The Senior Director, Marketing Technology Platforms will direct a team of 4 and lead enterprise-wide efforts to promote the use of cutting-edge marketing technology applications, business model transformation, future of digital advertising, automation, and innovation program rollouts. You will prioritize critical projects based on business and customer needs; work cross-functionally to evaluate, build and improve the integrations of our marketing automation tools with sales, support and analytic tools.
Ensures Aetnaâ™s business objectives are achieved by leading new/innovative ideation or development of digital marketing enhancements. Accountable for the end to end management of key platforms in our Marketing Technology Stack, including Content Management System (AEP), Multi-channel Communication System (SFMC), CRM (SFDC), Analytics, Audience Management Tools, DMP, and various back-end system integrations. This role is a critical driver for developing and maintaining MarTech capabilities across all Aetna marketing digital assets (i.e., Aetna.com, Aetnamedicare.com, Transformation Products, Behavior Change PODs, etc.).
â¢ Define the longer-term vision, architecture, and related design principles for digital marketing platform â¢Effectively partner across Aetna business lines to understand unique business and product needs and ensure the technical strategy meets those requirements â¢Analyze and manage technology cost drivers to ensure efficient scale and support of MarTech platform capabilities â¢Serve the needs of internal stakeholders while delivering an exceptional experience for the end users; establishing best practices and process standardization â¢ Identify exiting gaps and ensure prioritization for the marketing technology organization: monitoring progress, distilling key learnings, and sharing feedback with the wider organization for alignment and adjustment â¢ Lead and manage via influence; engender confidence and followership with a lend of strategic thinking, creativity; mobilize, execute and deliver â¢ Serve as the spokesperson for marketing technology themes within the company â¢ Develop and lead a high performing team that is recognized internally and externally as best in class â¢ Identify automation opportunities with the goal of increasing productivity and reducing total cost of ownership while improving time to market â¢Focus on innovation, emerging technologies, and making recommendations on the strategic use of technology â¢ Manage relationship with both business unit leaders, internal technology users, IT organization, Customer Experience SMEs and the agency â¢ Lead vendor relationship management, contract definition, negotiations in collaboration with enterprise procurement office â¢ Works closely with IT & Security to ensure the marketing technology stack is integrated and compliant â¢ Optimizes technology investments to drive business value
Required Qualifications â¢ 8+ years of experience in technology management, development or installation, ideally in marketing technology â¢ 5+ years directly leading teams working in a matrix environment to accomplish outcomes including P&L â¢ 5+ years working with advance platform technologies, particularly in Cloud (PaaS and SaaS) models, Salesforce Marketing Cloud, Adobe Experience Platform and other enterprise marketing technology capabilities â¢ Strong depth of expertise in two or more digital marketing channels â¢ Travel to meet business needs
Preferred Qualifications â¢ Strong project / program management experience is valuable â¢ Must be able to manage multiple projects â¢ Excellent written and verbal communication skills, including listening and ability to explain complex ideas and technologies, and ability to interact with all levels of the organization, including senior executives â¢ Strong executive presence and leadership communication â¢ Demonstrated experience defining and delivering a platform and platform strategy that hosts complex, technical, highly-reusable modules/components across several channels â¢ Exceptional digital team builder and developer of direct, indirect, and non-report talent â¢ Solid experience in Agile/DevOps environments â¢ Strategy development experience: strengths in structured and logical thinking, including ability to dissect a problem into an organized approach and form a hypothesis against which to conduct requisite analyses and maintain a high attention to detail â¢ Demonstrated experience gaining alignment across a complex organization to balance delivery of tactical business needs with a platform strategy to maximize reuse and reduce technical debt â¢ Ability to think and act strategically. To diagnose and implement solutions for complex problems â¢ Ability to push thinking; can make technical information understandable to the general population, while supporting ideas with robust business cases â¢Budgeting, forecasting working with finance partners â¢ Recruiting, hiring, and org development working with HR and talent acquisition partners
Business Overview At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Internal Number: 1529010BR
About CVS Health
Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.
At CVS Health, we work every day to help people on their path to better health. Never has it been more important for us to deliver on our purpose to our valued customers, patients, members, and employees. With a presence in communities across the country, CVS Health colleagues are and will continue to be a critical piece of the country’s health care solution. The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. If you would like to learn about the actions we are taking as a company as we learn more about COVID-19 and its spread, we encourage you to visit our COVID-19 resource center at https://cvshealth.com/covid-19
We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to... attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.
CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. Please note that we only accept applications for employment via this site.
We provide reasonable accommodations to qualified individuals with disabilities. If you need to request an accommodation, a qualified interpreter, written information in other formats, translation or other services, please contact our Advice and Counsel Reasonable Accommodations team by emailing Advice and Counsel Reasonable Accommodations team or calling 877-805-9511.
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