As the Manager, Digital Transformation Martech Strategy at Constellation Brands, Inc. reporting into the Director, Digital Transformation, you will champion and evangelize our advertising technology partner ecosystem, spearhead several marketing technology workstreams, and scale our technology operations and standardization efforts while leading a dynamic, high-performing team to drive elevated digital and media performance across our portfolio of wine, spirits, and beer products.
Manage cross-functional projects across key CBI stakeholders
Technology Roadmap & Innovation Pipeline
Cultivate, develop, and deliver strong technology roadmaps and innovation pipelines alongside our advertising technology partners who support our programmatic, tag management, data management, data governance, CRM, ad server, search, SSPs/inventory partners, and identity management executionsÂ
Lead and deploy new several ad tech technologies in partnership with IT-Marketing and MarTech leadership
Support the integration of key advertising technology and develop new, unique opportunities to grow of our first-data collection to enhance our CBI marketing technology stack alongside Director, Digital Transformation and Director, IT-Marketing
Evangelize tech partner relationships â challenge the norm, bringing new ideas to drive product roadmap, enhancements, and wish-lists on behalf of CBIâs core business objectives across our programmatic, data management, data governance, CRM, ad server, tag management, and identity management partners
Advertising Technology Partnerships
Lead our programmatic, data management, ad server, tag management, search, and identity management partner relationships
Consult on operational best-practices, providing guidance and support to TBA Digital marketing, Media, and eCommerce teams on best practices to deploy when executing marketing across channels from audience strategy, channel strategy, etc.
Facilitate QBRs, monthly updates, and develop a training and development roadmap alongside partners to ensure TBA Digital, Media, eCommerce, and MarTech teams are up-to-date on the latest details, features, and capabilities of our technology stack partners
Foster new partnerships with technology vendors, bring their offering to the broader Digital, Media, eCommerce, and MarTech teams for further education and discussion
Oversee all website technology decisions in-partnership with IT-Marketing in-support of work across DTC, eCommerce (TBA), Brand, and Digital Marketing (TBA), ensure consistent technology structure across all CBI owned properties
Manage all tag and analytics deployment processes across Brand.com sites and the implementation of website compliance privacy/regulatory data collection policies alongside DTC, Procurement, Legal, and IT
Work to build a CRM strategy across web properties in partnership with DTC, eCommerce, MarTech, and Digital Marketing, and brand leadership teams to continue to support the evangelization and collection of our CBI first-party data
Lead the production of a MarTech Services Website Playbook â work with key stakeholders each quarter to update playbook based on latest learnings, roadshow and educate key teams across CBI on the latest requirements, needs, and updates for website development
Governance and Compliance
Develop and implement a holistic marketing data governance strategy, process, protocols and distribution plan that can be effectively leveraged across internal systems to drive real-time optimizations and automated decision-making in partnership with Legal, Information Security, and IT
Keep up to-date on the evolving state and federal regulatory policies, ensure all parts of our data collection process via Websites, events, sweepstakes, etc. are compliant and up-to-code â forging a deep alliance with Information Security Privacy Program leads to maintain regular cadence of marketing and consumer data compliance needs
Promote and participate in an open dialogue on compliance topics and reinforce importance of adhering to compliance policies and guidance
Provide people management and guidance to team-members inclusive of work executed alongside our Digital Asset Management Specialist and DAM technology
Ensure team members meet business objectives and maintain alignment and coordination with all stakeholders through 1:1 coaching support, consistent feedback, and team meetings. Responsible for performance management and the development of the team.
Experience at a consumer brand /digital/ agency leading creative operations team and/or similar function
Has multi-channel digital marketing experience, including but not limited to: paid search engine advertising, paid social advertising, display advertising, retargeting, and native advertising.
Operations experience with ad networks/DSPs/SSPs/DMPs management
Ability to execute technology business case evaluations (analysis, financial modeling, storytelling) to ascertain business investment and resourcing
Ability to lead cross-functionally across CBI stakeholders and manage by influence across all levels of the organization
Excellent problem-solving skills, entrepreneurial spirit, and can-do approach â ability to adapt quickly to changing business priorities and challenges
Strong communication skills and capable of building technology partnerships, managing stakeholders, and working collaboratively with cross-functional partners to drive projects to completion and meet shared objectives
Conduct and execute technology business case evaluations in support of furthering marketing business objectives
Manager experience of at least 2 direct reports
Bachelorâs degree and minimum 4 years of relevant experience implementing digital technology solutions.
Has led and mentored direct reports for a minimum of 3 years
4+ years establishing digital strategies and implementing technology solutions
4+ years of Adtech analytics experience
Work in a normal office environment.Â Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be flexible in work style and schedule: travel up to 10%, the wine and beer industries are hospitality-oriented, so availability to work weekends and evenings on occasion as required.
Must have a valid U.S. Passport.
San Francisco, California
Chicago, Illinois, Victor, New York
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Internal Number: 13390820
About Constellation Brands
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.