Reporting to the Assistant Vice President and Director of Admission (AVP/DOA), the Director for Strategic Recruitment will provide primary direction and oversight for the Office of Admission regarding its domestic first-year recruitment efforts. A critical role in ensuring the continued success of the Office of Admission in its quest to recruit the brightest, best, and most diverse students from the state of Ohio, across the US, and around the globe, the position will have responsibility for overseeing all aspects of territory and prospect management, analyzing institutional data to assign recruitment territories, assessing key metrics to measure effectiveness of current and future recruitment practices and priorities, including all domestic first-year marketing and communication efforts, and maintaining and cultivating relationships with key external constituents, including high school counselors. A member of the Strategic Enrollment Management (SEM) leadership team, the Director will oversee key recruitment initiatives, ensuring use of industry-leading best practices and emerging trends, continued and new opportunities for leadership and presence in key organizations at national and regional levels, and the development and deployment of detailed and ambitious strategic plans for each territory. The position will also assess and communicate the impact and ROI of these positions at the conclusion of each enrollment cycle. All regional staff based outside Ohio will report up to this position.
Provide direction and oversight for the Office of Admission staff regarding domestic first-year recruitment efforts, including management of all functional and organizational aspects of short- and long-term recruitment strategies and planning. In collaboration with enrollment management and admission leadership, develop focused, integrated, and data-driven recruitment plans which align with the University’s ambitious goals. Lead and assume responsibility for all visits and events staff, regional enrollment staff, and first year territory managers consisting of admission professionals in multiple states and differentiating market types across the United States. Oversee and assess the training of admission staff as it relates to the effective and regular utilization of data and industry-leading best practices and emerging trends in the field of student recruitment, territory and prospect management, and relationship cultivation and ensuring continuous updates on campus activities and events. Participate with the AVP/DOA, in the development of focused, integrated, and data-driven short- and long-term strategic enrollment plans which align with the University’s ambitious enrollment goals. Utilizing national datasets, demographic trends, and institutional information, measure effectiveness of current and future recruitment practices and yield strategies, provide assessment and analysis of opportunities for market growth and pinpoint areas of market concern. Collaborate with EMSS Research and Analytics, Office of Institutional Research, and external partners to identify and analyze data for the creation of effective and efficient travel strategies to stabilize existing markets and inventive and resourceful strategies to spark growth and name-recognition in new markets. Monitor trends and strategies at the national and regional level of peer, competitor, and aspirant institutions and provide insights and recommendations to SEMM leadership, as well as other key leaders within the Division of Enrollment Management and Student Success (EMSS). Continuously monitor, evaluate, and report on the year-to-date activity of each market, assessing prospect and inquiry management, application generation, and yield activity to ensure the University meets its ambitious non-resident enrollment goals. Provide ongoing assessment of the impact and ROI of each market, as well as the regional enrollment positions at the conclusion of each enrollment cycle. Assume budget management and responsibility for all indexes related to the regional enrollment staff; develop and oversee budgets for each territory, including all recruitment travel, programming, and professional development. In conjunction with territory managers, assess the effectiveness of all strategies and efforts, measure the efficacy of specific tactics, and continuously seek opportunities to maximize the leveraging of University resources. Collaborate with Enrollment Operations and Enrollment & Marketing Communication to ensure that all facets of first-year recruitment strategies and tactics employ an integrated approach with respect to technology and communications and with an eye towards activities that are data-driven and indicative of industry-leading best practices and trends. Conduct limited recruitment travel, admission application review, and prospective student and counselor programs and presentations; serve as a member of the SEMM Leadership Team and represent Miami University at key recruitment and professional development events across the US. Other duties as assigned. Serve as acting Director of Admission in the absence of Director of Admission
Bachelor’s Degree with a minimum of five years of experience in admission, higher education, or a related field.
Must be able to perform overnight travel and possess a valid driver’s license.
Candidate must be politically savvy and diplomatic, possess exceptional written and oral communication skills, a record of developing relationships and building rapport with internal and external constituencies, and a proven commitment to work with and recruit diverse individuals
Must demonstrate the ability to successfully manage a staff to ensure a climate of collaboration and teamwork, while encouraging professional development and continued improvement at the same time.
Must be able to provide leadership and mentoring, but work independently and handle multiple tasks simultaneously, as well.
Must be familiar with contemporary recruitment strategies, national demographic trends, and current research in the admission field.
Demonstrated knowledge and experience with computer systems and various software applications, including Microsoft Word, Excel, Access, and PowerPoint
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223. A criminal background check is required. All campuses are smoke- and tobacco-free.
Internal Number: 498427
About Miami University
Nationally recognized as one of the country's most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio (35 miles north of Cincinnati), with regional locations in Hamilton, Middletown, and West Chester, Ohio, and the John E. Dolibois European Center in Luxembourg. Miami combines a wide range of strong academic programs with the personal attention ordinarily found only at much smaller institutions. A liberal education core complements the more specialized studies of the majors.Along with an impressive number of opportunities to gain practical, hands-on and immersive experiences, Miami is distinguished by a faculty who enjoy teaching and mentoring students. Recognized as a "Public Ivy" by Richard Moll in his 1985 book about America's flagship universities, Miami is consistently recognized by U.S. News & World Report as one of the nation’s best schools for “unusually strong commitment to undergraduate teaching.” This commitment to teaching is demonstrated in the University's record of exceptional retention and graduation rates-which are among highest for NCAA Division I schools. Miami also regularly ranks among the top public doctoral... university in the country for study abroad participation by undergraduate students. Chartered in 1809, Miami is the 10th oldest public university in the nation. Enrollment includes almost 15,000 undergraduates and more than 2,200 graduate students on the Oxford campus, which is lauded for its exceptional beauty. The charming, historic uptown area of Oxford is adjacent to the campus. Miami offers bachelor degrees in over 100 areas of study and master's degrees in more than 50 areas; the University also offers a number of doctoral degrees.More information on Miami may be obtained via http://www.miamioh.edu.