The Social Media and Marketing Strategy Coordinator will play an integral role in launching, growing, and tracking Miami University’s Advancement’s social media and marketing strategy ensuring a strong and engaging presence in online forums; managing Advancement’s on- and offline reputation; and interacting with alumni and friends via online forums (e.g., Twitter, Facebook, Instagram, Snapchat and other social media and marketing properties).
The individual must be social-media savvy and have knowledge of social media technology, but more importantly must understand how to use the technology to reach out and engage people. The Social Media and Marketing Strategy Coordinator is expected to maintain up-to-date expert knowledge of social media marketing trends, thought leadership and best practices. This role will coordinate with Advancement’s Marketing and Creative Services, Events and Web Communications teams, and various other key University stakeholders to support Advancement’s mission. The successful candidate must be able to think strategically, and able to roll up their sleeves and implement.
Develop and implement overall social media/marketing strategy to establish, manage, and grow presence on public social networking sites (LinkedIn, Facebook, YouTube, Twitter, Pinterest, iTunes U, Google+, Flickr, Instagram, Snapchat, etc.) to increase awareness, drive traffic to Advancement’s website and events/projects.
Work collaboratively with the Assistant Vice President to manage, drive, and advocate the strategic development of Advancement's marketing and social media programs.
Develop performance indicators and implement enterprise level measurement, analytics, and reporting methods, such as Google Analytics and other measurement tools to establish metrics to gauge success.
Play a leadership role in ensuring all social media campaigns are strategic, measureable and optimized and collaborate with internal and external partners to establish plans and measureable goals.
Review new technologies to bring Advancement to forefront of development in digital marketing
Proactively implement plans to incorporate emerging technologies, where appropriate
OEEO Statement: Miami University, an equal opportunity/affirmative action employer, is firmly committed to a multicultural environment and strongly encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University does not permit and takes action to prevent harassment, discrimination and retaliation on the basis of sex (including sexual harassment, sexual violence, sexual misconduct, domestic violence, dating violence, or stalking), race, color, religion, national origin, disability, age, sexual orientation, gender identity, pregnancy, military status, or veteran status in its application and admission processes, educational programs and activities, facilities, and employment practices. Miami University immediately investigates and takes disciplinary and/or remedial action when appropriate. Requests for reasonable accommodations for disabilities should be directed to Ms. Mary Jane Leveline at (513) 529-2027. Miami University’s Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html. Hard copy available upon request. A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
Bachelor’s degree in related English, marketing, communications or a technology discipline or related field with 1 year of experience. A combination of education and experience (including internships, co-ops and freelance work) may be considered.
Excellent communication skills: interpersonal, presentation, written.
Organized, detail oriented and the ability to transform data into actionable insights.
Ability to contribute individually, and lead, manage or participate in cross-functional teams.
Ability to multi-task and operate under deadlines juggle several assignments simultaneously and be able to maintain a flexible work schedule.
Current familiarity with target technologies for social networking and social media.
Must be knowledgeable about the latest social media developments and learn and understand emerging trends and technologies and be able to communicate this knowledge clearly and concisely to the team.
Internal Number: 6155
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission.
Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”